But he seemed so trustworthy!

I don't know who this "Jeseus" guy is, but he seems a little slippery to me. Heck, on the other side of that very sign, he's referred to as "Jesu". Other possible pseudonyms include:

• "Prince of Piece"
  
• "Alphie and Omega"
• "E. Manuel"
  
• "Lite of the Whirled"
• "Lord of Awl"
  
• "The Bright and Mourning Star"
  
• "Son of Dog"
• "The Way, the Truthiness, and the Life"
  
• "The Loin of Judah"
  

So, caveat emptor: this guy could be the next Bernie Madoff.